Hi! I’m Kerby. I do Product Management & Data Analysis for Mobile Games at Super Free Games.

Other roles I’ve been previously had — Game Designer & Project Manager at other mobile gaming ventures

My personal goals and philosophy are

Design to enrich, empower and educate
Create unique and memorable one-of-a-kind experiences for users
Adapt and utilise the latest technology to create and reimagine the everyday
Trust the process & live in the moment, while enjoying the journey

A reminder of where it all began — Oil on Canvas (2006)

Get to know me & my personal philosophy

Hi I’m Kerby! A cheerful game designer & product manager who lives and breathes mobile games. I earned my degree in Game Design and Development from New York University, where I built my foundation for my career across tech, UX and design.

My philosophy is to live in the moment and find joy in the everyday. I want to make players feel seen and heard. To create games that resonate, even in subtle ways. I’ve contributed to everything from your favourite Word Game on the App Store, B2B Gamification Projects, to your trending indie philosophical thought simulator on Steam.

I’m currently an Associate Product Manager with experience spanning game design, UX, data analytics, and art. I enjoy being part of the entire product lifecycle from brainstorming and launching products to improving metrics through data. Whether I’m analyzing game metrics or sketching a UI flow, I want to create joy. Games are little pieces of digital culture, and I aim for my work to leave a memorable impression on players.

Work Experience

Associate Product Manager @ Super Free Games (Summer 2024—)
Project Manager @ Mergician Productions (Fall 2024 - Spring 2024)
Game Design Mentor @ Quintessential Education (Spring 2023 - Fall 2024)
Contract Game Designer @ Sqkii (Fall 2022 - Summer 2023)
Game Design Intern @ Sqkii (Summer 2022)
Short Film Colourist @ NYU Animation Dept (Fall 2022)
Freelance Designer @ Hoho Games (Summer 2021 —)

Rewards & Accolades

Top 15 Indie Games at Gamescom Asia (Singapore) Audience Choice (2024)
Sqkii Pandamart #Hunt The Mouse, Best use of Rewards & Incentives (Gold/1st)
— Marketing-Interactive Loyalty and Engagement Rewards (2023)
Sqkii Pandamart #Hunt The Mouse, Best use of Gamification (Silver/2nd) 2023
— Marketing-Interactive Loyalty and Engagement Rewards (2023)
Runner-up winner for the NYU Games Jam, Best Overall Game in 2021
1st Place Winner for the NXT Robotics Festival (2017 & 2018), Jakarta

Mastery in Indstury Tools & Software

Throughout my career, I’ve used a wide range of industry tools across many roles, from data analytics to programming, design, and project management. This diverse toolkit supports me in my day-to-day as a Product Manager, helping me collaborate cross-functionally and make informed decisions quickly.