Hunt the Mouse - Pandamart Edition

OVERVIEW

The fourth iteration of the Hunt The Mouse game is back in 2023 after a three-year hiatus. For this round, S$100,000 is up for grabs with one S$50,000 gold coin and 100 S$500 silver coins hidden islandwide in various spots. Players are recommended to follow the hints on Sqkii’s social media -- Facebook, Instagram, Telegram -- and the real-time map on the game website to locate these coins and exchange them for cash.

In contrast to Singapore’s small population size, previous iterations of the campaign have attracted over 500,000 players and the campaign has been featured on several local news outlets like The Straits Times and Mothership.

MY ROLE

Game Designer

THE TEAM

Jonas Yeo - Game Design Lead
Kehan tan - Deputy Game Designer
Leanne Tan - Game Designer

TIMELINE

Aug 2022 - March 2023

CAMPAIGN LENGTH

March 2023 - April 2023

SUMMARY OF GAME DESIGN CONTRIBUTIONS

  • Worked with the Game Design team to develop new mechanics to make the 2023 iteration of the game more user-friendly and easy to play, as previous iterations of the game tend to appeal more towards hardcore fans

  • Designed new Silver coin mechanics ー this year’s silver coin. The map will show a radius of where the coin could be and will shrink periodically over time. Players can perform brand actions to increase the rate of shrinking

  • Designed new Gold coin mechanics ー this year’s gold coin ( worth $50,000 ) would be placed on a grid map of Singapore, while each day a few golden grids will be crossed out from the map. Players can perform brand actions to get rid of additional golden grids.

  • Pitched new collaboration mechanics ー to encourage players to hunt with friends, and encourage FOMO we designed a clan and map marking system, exclusive to this mode.

  • Sponsorship ー worked with the team to gain sponsors for individual silver coins. We allowed sponsors like Madame Tussauds, Dominoes, Milksha’s etc, to determine the date they want their coin to be dropped as well as the approximate location

  • Crowding ー After the Itaewon Halloween Tragedy, we decided to pitch and design several anti-crowding measurements through missions

  • Ran beta tests of the phone application and physical hunt in collaboration with NUS as well as with hardcore fans

  • Designed a survey to collect and analyse player thoughts and feedback on how to improve the campaign

  • Researched various drop rates in other gacha games depending on rarity and campaign length, to help determine what we should set for our drop rates of Golden and Silver hints

  • Assisted with social media management, talked to players and credited crystals or rewards. for creating interesting content or for finding bugs

  • Analysed game data and performed damage control on how to prevent players from finding coins (improving silver circle shrinking tracking) , and finding better places to hide them

Game Screen Design & Iterations

  • Designed lo-fi and mid-fi mockups of game screens (main map, flash sale, shop, missions screen, hint shop, team annotation, sponsored coin pop-ups, silver coin shrinking states and golden coin states

  • Designed and illustrated onboarding flow, to be handed to UX designers

  • Monitored the designer’s hi-fi mock-up’s and adminstered feedback

  • Pitched and concepted various ideas on how to implement branding from the main sponsor through interactable items, map design, banners etc

final hi-fi mockups for clients by Sqkii’s in-house digital designer, based on the lo-fi sketches

my lo-fi mockups after several rounds of revision with the game design team lead

Mothership SG

Press Coverage

S$100,000 Hunt The Mouse cash hunt back in S'pore in 2023

Asia One

$100k prize gets Singaporeans hunting high and low 

Little Day Out

#HuntTheMouse: Singapore’s $100,000 Cash Hunt Returns