Pom Pom Cha
OVERVIEW
Pom Pom Cha is a classic rhythm game for the first MVP planned by Sqkii for So Drama! Entertainment. For a short period of time, players are challenged to stay in beat of a viral song by tapping buttons that match a certain set of notes. Within 72 hours, the player with the highest score will win $500.
MY ROLE
Game Designer
THE TEAM
Jonas Yeo - Game Design Lead
Leanne Tan - Game Design Deputy
Ke Han Tan - Game Designer
TIMELINE
February 2023 - Present
CAMPAIGN LENGTH
March 2023 - April 2023
MY RESPONSIBILITIES
Worked with the Game Design Team to develop the mechanics for the game. This game has several planned MVP’s that are not yet released and or are still in the works. The rhythm game itself is just a small part of the overall game. We were requested to come up with a product that could help to drive engagement to their new app as well as introduce a new live-streaming feature (built by BeLive ) that provides deals, family, gaming, comedy, and music live content under a new vertical known as Live. Our main objectives were to (1) Drive Downloads and sign-ups for the Camokaki’s App (2) Increase user engagement (3) Promote cross-vertical activities (i.e. players performing actions on more than 2 verticals) (4) Include monetisation opportunities, including ad spaces and brand actions. My key responsibilities on the project include designing the overall game concept and idea as well as designing the overall look and feel of the game from the proposed mechanics.
Concept for Phase 1
In a span of 72 hours, we issue a challenge to 18-25 to win up to $1,500 by beating a high score. Players simply (1) Play a simple rhythm game (2) Beat high score to win (3) Refer friends to try again. The game is designed to be deceptively simple — allowing most players to start off well. Progression wise, after a certain point in the game, there will be a barrage of notes that seem impossible to hit. A game is lost upon multiple bad “hits”, following which one can retry the game.
The top five players will receive cash prizes between $100-$500. In addition, there will also be prizes given to players that attain specific ranks (i.e. $50 to 10th/30th/50th/70th/100th, $20 to 200th/400th/600th/800th/1000th) to generate interest across gamers of different skill proficiency.
Each player will start with 10 free retry attempts at the game. Once they have exhausted all retry attempts, they can either: (1) Wait 15 minutes to try again or (2) Refer a new friend to obtain 10 additional attempts. These “Live games” will be conducted across 6 different game activations, each spanning 72 hours. There will be on-ground publicity (similar to #HuntTheMouse — Campus Editions), aimed at driving FOMO among 18-25 to play the game. Each of the “Live games” will be accompanied with a viral social media challenge.
Concept for Phase 2
The concept for MVP 2 is to convert the rhythm game into a permanent, evergreen type game. Instead of playing to earn the highest score to earn cash directly, Players can now choose to play a variety of music-themed mini- games to earn coins. The mini-game built in Phase 1 will form the core of this new permanent game, Players earn coins by perfecting songs and the harder ones will reward more in-game coins. Players may then exchange coins for prizes, Reinvest coins to “hire kakis” to unlock new songs. Once players have collected coins, they can unlock a studio and hire kakis (pet like musical note creature) to create new songs. Each song takes a few hours to record, prompting players to return frequently. Players must return to the game to care for their kakis. If left uncared, kakis may go missing in action and players will have to spend coins to bring them back to the studio.
We are also planning to add other mini-games can be added to offer a variety of gameplays that can engage and captivate players over the long-term, such as Guess the Lyrics, Music Wordle, and a Musical Doodle Jump like game. Each mini-game within the game consumes life points. Players can wait out several hours to recharge their life point to play another round of mini-game. Alternatively, they can perform cross-vertical brand actions or refer friends to obtain extra live points to continue playing.
