Sleighdash

OVERVIEW

Sleighdash is a Christmas campaign built by Sqkii for Lendlease that allows players to scan receipts and exchange their for chances to play a mini-game and redeem various prizes from an advent calendar.

MY ROLE

Game Designer

THE TEAM

Leanne Tan.- Lead Game Designer
Jonas Yeo - Deputy Game Designer

TIMELINE

Aug 2022 - Dec 2022

CAMPAIGN LENGTH

Dec 2022 - Jan 2023

plays

212,885

of revenue driven

$4,275,700

rewards distributed

4,000

SUMMARY OF CONTRIBUTIONS

  • Brainstormed and designed over 15+ different short addictive mini-games to pitch to clients

  • Due to client budget constraints, we decided to run with an endless runner-type game that we had done previously to cut costs.

  • Helped to design and pitch mechanics such as the advent calendar, hourly checks ins etc

  • Assisted with the art direction of the game, helped to source assets, recreate them, and upload them to Amazon S3

  • Decided the types of obstacles players could encounter in-game

  • Assisted with Social Media Management, and helped to answer questions from the public and credit missing hearts and verify purchases.

  • Assisted with QA testing and wrote several bug reports about glitching features

Game Design

This game was meant to increase spending and engagement amongst such members, as well as drive acquisition for new Lendlease Plus members at a low development cost. Our final idea that met the criteria was a Christmas thematic game that invites shoppers to play an addictive mini-game to earn coins which are exchangeable for prizes from an advent calendar.

  • .Lives ー to earn lives, players must upload their receipts onto the Lendlease App. For Every S$20 spent, players will gain 3 chances to play the mini-game. The recipes are authenticated by scanning the receipt on the Lendlease Plus Mobile App.

  • Gameplay ー Play as Santa riding his sleigh through the skies, avoiding obstacles and collecting coins. Players must tap to avoid obstacles and the game ends when the player crashes.

  • Coins ー These can be exchanged for presents on the advent calendar.

  • Advent Calendar. ー Prizes will be unveiled and unlocked gradually over the campaign period, with the final present being released on Christmas day. To drive accessibility, the first 5 presents are available immediately from the start of the campaign.

  • Daily Check-in ー Players can tap back into the app to tap to collect additional coins. This is to encourage free-to-play players to keep playing. and check back in frequently.

  • Referral ー Players can refer their friends to obtain additional chances to play. Both the referrer and referred will be awarded with extra lives. The aim is to incentivise existing players to refer new players into the game, which aids with the OKR to acquire new Lendlease Plus users.